The crypto industry is booming these days, so it’s no wonder that everyone wants to become a leading voice in the trending niche. It’s the perfect topic for all content marketers to create content for because everyone is currently interested in cryptocurrency in general.
Today, it’s common to see content about cryptocurrency everywhere we go. Whether on our social media feeds or email newsletters, the topic is a constant discussion for many. However, cryptocurrency is a challenging topic. It’s not easy to understand right away and requires a steep learning curve.
So, how can content marketers expand their reach regarding content about cryptocurrency?
The answer lies in creating an infographic for the crypto industry. Doing so won’t be easy, but don’t fret just yet. In this article, we’re going to break down five steps for how you can create an infographic from scratch for this popular industry.
Research the industry
First and foremost, you need to educate yourself on cryptocurrency. This is important because cryptocurrency isn’t an easy subject to learn. It’s complicated, volatile, and requires a lot of catching up. Things are constantly changing in the crypto industry, which makes it hard to know about.
To avoid confusion and overwhelming yourself with too much information, brush up on the basics of cryptocurrency and study essential milestones. This way, you’ll have a firm foundation to help you in the following steps.
Find what’s trending in Crypto.
Once you have a solid foundation and credible knowledge of the crypto industry, it’s time to start searching for a topic you’d like your infographic to cover. Searching for infographic ideas can be time-consuming and laborious, especially if you have no idea what’s currently in demand.
You don’t need to look too far to find what’s trending in the crypto industry. Simply look at what’s trending on social media platforms and current news. Sleuthing through search engines might also help you come up with some ideas.
You can start collecting references when you finally know what topic you want to make your infographic. You don’t have to search for cryptocurrency infographics, but staying in the same niche is recommended to help you get a better idea of what the data will look like later on.
There are a lot of places you can search for references, such as Pinterest, Instagram, and even Google. So, keep your eyes peeled for any exciting infographics that catch your eye.
Start with an outline.
After gathering all the necessary information and references, you can finally start crafting your outline. We don’t recommend skipping this step because creating an infographic without an organized outline can be extremely difficult.
An outline is a skeleton or foundation of the infographic. It’s what you build on as you go. Without an outline, you might be able to create an infographic, but it will be more challenging. An outline helps you map out how your infographic will look and how you want the information to flow. Once your outline is mapped out, you can fill in the gaps with some content.
Review and edit your content
Lastly, you will want to review your content thoroughly and ensure there are no mistakes. Editing your content for your infographic is crucial because publishing an infographic with errors in the copy can be fatal.
This step will take the longest, depending on how much content you have on hand. Cryptocurrency can be a challenging subject to work on, so it’s expected that you go through various revisions before having a final infographic that’s decent enough to publish to the world.
The Wrap Up
The crypto industry is a trending niche every content marketer should jump on. It can reach a large number of people. So, creating an infographic for this subject is an excellent chance for content creators to educate their audiences and themselves while gaining traction along the way.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.