Blockchain and cryptocurrency companies are becoming popular nowadays. Many are interested and want to learn more about blockchain videos systems and cryptocurrencies—even business owners from various industries.
However, the blockchain space is a complex topic for non-tech people to understand. Even tech experts will find it challenging to explain the concept in a fun and easy-to-understand way. But, don’t worry, explainer videos can be life-saving for tech companies.
A blockchain video is a powerful marketing tool to attract audiences’ attention, increase conversions, and spread brand awareness. Moreover, it is also a great way to help you convey your brand’s message in a compelling visual and easy-to-digest explanation.
That’s why having an engaging explainer video is considered a must for many marketers in the blockchain and cryptocurrency space.
You may consider an explainer video production company or create your own blockchain video. Here are the five best tips to make compelling blockchain videos:
1. Research on the Content
Mastering the topics and concepts covered in videos is the key to making explainer videos. Therefore, in-depth research on blockchain technology will help you produce more thorough and informative video content.
You can explain the blockchain, its pros, and cons, the latest news, etc. Apart from that, you can also provide a good experience for your audience and in-depth knowledge of the blockchain.
That way, you will be able to attract customers’ attention and gain their trust in your company.
2. Choose the Style of Explainer Video
The next tip for creating a video blockchain is to determine the type of video you want to use for your video blockchain. The types of animated videos often used include 2D animation, 3D animation, motion graphics, whiteboards, typography, infographics, etc.
Make sure you choose the type of video animation that fits the concept and purpose of your blockchain product. That way, you will maximize your video blockchain and be able to achieve your business goals.
3. Script and Storyboard Your Blockchain Video
The script is the most crucial element in making a good blockchain video. Writing a script will be easier if you make a few points to keep you on track and organized in writing the script; here are some essential things that are included in the hand:
- The primary purpose of the video
- Who is the target audience?
- The message to be conveyed and the language style used
- The length of the script and so on
From these several aspects, you will have an idea of how the content of the video you want to make. The most important thing is to make your videos as relevant, straightforward, and easy to understand as possible for your blockchain audiences.
After that, create a storyboard to pre-visualize the story idea from the completed script. Storyboards can make it easier for you to understand in real-time the concept of a video before it is made into an animated video.
4. Make a Voiceover
The next step is to make a voiceover. It would be best to ensure that the script duration matches the voiceover to get optimal results for the blockchain video. The audiences will be likely to have the best experience and want to keep coming back to share and watch more of the video.
Thus, choosing the right voiceover for your industry blockchain is important after scripting. Make sure you adapt the voiceover to your target audience, for the blockchain industry usually uses a formal voiceover style with a professional and educative tone.
5. Do Not Create Curiosity
When you create a blockchain video, it has to be data-oriented, and it is mandatory to come straight to the point in every single video without beating around the bush.
Thus, create a compelling blockchain video that contains insightful information for your target audiences. The latest blockchain update will keep your viewers attracted to your company and watch more of your content.
Blockchain and cryptocurrency have become trendy topics these days. However, there are still many that are struggling to understand the blockchain concepts. Animated explainer videos are a great way to promote and introduce new concepts or ideas like blockchain.
Thus, creating blockchain videos will help your audiences to get an in-depth understanding of your blockchain products. The five best tips mentioned above allow you to create compelling blockchain videos. So, it’s time for your blockchain companies to create one!
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro